![]() ![]() The yellow sea sponge’s recognizability is also one of the pulls. “He just is those things, which makes it much easier for people online to use them essentially as emojis and share them to express how they’re feeling about a particular subject.” “There’s no real subtlety in terms of when Spongebob is happy, or when he is sad, or when he is angry,” Schimkowitz continues. And Spongebob - and the characters on Spongebob - are incredibly direct in what emotion they’re trying to express,” he says. “Pop cultural figures that become very meme-able have a lot to do with their ability to express specific emotions. the I.J.L.S.A.Schimkowitz says a combination of factors make Spongebob memes so popular - nostalgia for the past, for one, and the fact that the cartoon was made for children actually makes it easier to design memes.
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